Powered by YARDZ, the new portal lets suppliers create “stickiness” with their customers; helps every supplier operate like an industry heavyweight
YARDZ provides the most comprehensive tech platform for contractors to see all of their rented (and owned) equipment in one place. The popular tool allows contractors and construction companies to effectively manage all of this equipment and ensure that it is allocated effectively and cost-efficiently to the places it’s needed most, as well as saving money on duplicate and overdue rentals.
With this expertise in their back pocket, it’s no surprise that they have turned their attention to the supplier side, creating a unique product that allows suppliers of all sizes to provide the same customer experience as the giants of the rental space.
RentaLYNX, powered by YARDZ, gives rental companies their own portal which contractors can easily access, essentially linking rental companies’ fleets with their customers. While on the supplier’s portal, they can conduct all the business they need – from renting equipment to managing it to allocating it and more.
Suppliers will appreciate that this is a completely turnkey process: YARDZ performs all of the data compilation, infrastructure building, design, and setup. Once implemented, the customer’s experience is completely independent of YARDZ’s current offering; using the supplier’s website and branding take visitors directly to the new portal for an exceptional online experience.
“YARDZ has always been a contractor-based software,”
explained Jason Perez, YARDZ CEO.
“But we found that by customizing and white labeling it for each rental company and restricting it so that their customer is looking only at that company’s rentals, it can become a portal specific to that rental company. The customer ultimately ends up renting from that rental company. They’re not logging into YARDZ – it’s just powered by YARDZ.”
Perez emphasized that this is not a supplier marketplace. It is a portal that allows suppliers to enhance the customer experience while keeping their company information secure and confidential within the portal.
The truth is, within the rental industry, the capability to build out a truly exceptional supplier portal has only been attainable within the top 10 rental companies with significant capital and technical resources. Now, rental companies can spend a fraction of that to attract a first-class customer, allowing the supplier to effectively elevate their customer experience to that of a much larger rental company.
“The reality is, there’s been a tremendous shift in terms of what contractors’ expectations are within the industry and what a rental company should look like,”
Perez explained.
“Most rental companies believe good service is enough, and that means showing up on time and delivering equipment. You still have to have that – that’s foundational. But as technology has progressed, the benchmark for what constitutes a high-quality rental supplier has become much more demanding. Now you’ve got to give them tools to run their business and access data in a simple fashion.”
What YARDZ has built is a system that can digest data and build out the infrastructure so a customer can log in and see everything they have rented with that specific company, along with every other piece of information they need. They’ll get the same experience that they would get from a multi-million-dollar company, regardless of their size.
Can a supplier conduct business without the kind of portal that RentaLYNX offers? Of course, said Perez. But growing their customer base, as well as the overall scope of their business, will be far more difficult.
“Customers that care about technology, in general, tend to rent large volumes of equipment,”
he said.
“So if you want to expand your business, whether it’s additional locations or just total rental volume, you need to have the technology to back it up. Sooner or later, technology gets its hooks into every industry. The rental industry is no different. And we can provide the technology that generates more brand loyalty and allows suppliers to strengthen their customer relationships.”
Suppliers interested in learning more about RentaLYNX or getting started should contact Jason Perez at jason@yardz.com.
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