3 Days, 3 video seminars events to Launch the First Italian Remote AgTech Cohort
U.S. importers, dealers and agribusiness professionals are invited to join the April Italian AgTech Demo Days on the World Ag Expo OnLine platform to learn about the latest innovations in Italian farming machinery.
Three video seminars followed by targeted demos will showcase new products, strategies and technologies to interested digital guests. The DEMO DAYS are organized and promoted by ITA (Italian Trade Agency, the Governmental agency that supports the business development of Italian companies abroad) and FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation. According to the US Department of Commerce, since 2018 Italy has been the seventh largest supplier of agricultural machinery and equipment to the U.S. For “Made in Italy” exports of agricultural machinery, the United States is a key market.
Throughout 2020, Italian tractors and ag machinery exports grew to $448 Million, a value practically on par with the strong two years that preceded it. The first 2021 data shows an encouraging growth trend of +7.8% compared to the same period of 2020.
The DEMO DAYS are a series of free digital events open to all attendees for three Tuesdays in a row in the month of April. Each DEMO DAY will host an educational session with Lessiter Media experts and U.S. market dedicated product demonstrations specifically created by Italian manufacturers. Registrants will be presented with complimentary AgTech insight reports and for the entire months of April and May the possibility to win an AEI VIP Subscription by a digital raffle.
Event Attending is for FREE
Every digital event will focus on a different topic, let’s check the program
DemoDay #1
Tuesday, April 13, 2021

• 11:30 a.m. CST (educational session): Hay & Forage Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles California and the surrounding states are known for producing some of the highest quality hay and forage available and with the right resources, the region is a land of opportunity for anyone that is manufacturing or selling and supporting hay and forage tools. If you are looking to capitalize on the evolving hay and forage market in the Western states, join us for this informational webinar that will examine emerging trends in the region. Hosted by Jack Zemlicka, Lessiter Ag Media Content Director and Farm Equipment Sr. Editor.
• 1pm CST (product demonstration): Italian Forage Equipment Demo 1 Discover the right equipment for your business: soil-working equipment, harvesting equipment, after harvest and livestock Husbandry, handling and transportation equipment. Featuring: Grazioli Remac; Repossi, ROC, Faza, Mascar, Bicchi
• 1:45 pm CST (product demonstration): Italian Forage Equipment Demo 2 Discover the right equipment for your business: componentes and irrigation equipment Featuring: DigiDevice, Dinamica Generale, Walvoil, Rovatti
DemoDay #2
Tuesday, April 20, 2021
• 11:30 a.m. CST (educational session): Permanent Cropping Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles with Fruits & Nuts (educational session) The variety of fruits and nuts grown in the west makes California and the surrounding states one of the most agriculturally diverse regions on the planet. This diversity of specialized crops requires innovative approaches to farming practices once done by hand or the most primitive tools. Hosted by Kim Schmidt, Ag Equipment Intelligence Executive Editor.
• 1pm CST (product demonstration): Italian Fruit Equipment Demo 1 Discover the right equipment for your business: soil-working equipment and crop protection equipment. Featuring: CaBa, Sicma, Tierre, IDEAL, CarraroSpray, Martignani
• 1:45 pm CST (product demonstration): Italian Fruit Equipment Demo 2 Discover the right equipment for your business: Components and harvesting equipment Featuring: Officina Meccanica B E G, LaCruz, Braglia, FaberCom
DemoDay #3
Tuesday, April 27, 2021

• 11:30 a.m. CST (educational session): Vegetable Cropping Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles (educational session) Dedicated to those who are looking to capitalize on the evolving vegetable markets in North American agriculture. Hosted by Ben Thorpe, Ag Equipment Intelligence Associate Editor.
• 1pm CST (product demonstration): Italian Vegetable Equipment Demo 1 Discover the right equipment for your business: soil-working equipment, Sowing planting and manuring Equipment, Crop Protection Equipment. Featuring: Selvatici, Tecnoagri, Ferrari Costruzioni, Mingozzi
• 1:45 pm CST (product demonstration): Italian Vegetable Equipment Demo 2 Discover the right equipment for your business: Harvesting Equipment, Components Featuring: Ortomec, DaMilano, Annovi Reverberi, Zappettificio Muzzi
All the Italian companies participating in this project are actively looking for partners in the U.S. (dealers and distributors), which is why DEMO DAYS are the perfect opportunity for American businesses to take a first step towards expanding their agricultural tech portfolios to the best serve their future and recurring customers.
The Italian presence at the 2021 World Ag Expo digital edition has been the busiest ever: 41 companies still digitally exhibiting and networking with dealers, farmers and importers until 2022 and showcasing a wide range of products that span from parts and components, to highly specialized harvesting equipment.
Which Ag Manufacturers will exhibit?
The list of the Italian Companies at World Ag Expo can be found below:
Soil-working equipment: GRAZIOLI REMAC, TIERRE GROUP, CABA INDUSTRIE, TECNOAGRI, LACRUZ, SICMA, FAZA, BERTI MACCHINE AGRICOLE, SELVATICI, FERRARI COSTRUZIONI.
Equipment for sowing, planting and manuring: BASSI SEMINATRICI, BONSEGNA, GRAZIOLI REMAC, BICCHI, ORTOMEC, MASCAR, FAZA, FERRARI COSTRUZIONI.
Crop protection equipment: IDEAL ITALIA, CABA INDUSTRIE, MARTIGNANI, OFFICINE MINGOZZI, OCLL – CarraroSpray.
Harvesting equipment: CESARI, OFFICINA MECCANICA B E G, CABA INDUSTRIE, REPOSSI MACCHINE AGRICOLE, RIBERI – DAMILANO GROUP, ORTOMEC, MASCAR, LACRUZ, FAZA, BERTI MACCHINE AGRICOLE, ROC.
Equipment for handling and transport: BONSEGNA, GRAZIOLI REMAC, CESARI, BICCHI, TECNOAGRI, FARESIN.
Equipment for conditioning of products after harvest and livestock husbandry: GRAZIOLI REMAC, REPOSSI MACCHINE AGRICOLE, PERUZZO, FARESIN
Components: DIGIDEVICE, EMILIANA SERBATOI, FABERCOM, DINAMICA GENERALE, ANNOVI REVERBERI, LACRUZ, AMA, SPILA, SALVARANI, ADR, SIMOL, WALVOIL, ZAPPETTIFICIO MUZZI, BRAGLIA, BUCCHI.
Irrigation equipment: ROVATTI
The organizers are available to set up a B2B meeting with any of the companies mentioned
In order to schedule a direct call, contact the ITA Houston office at houston@ice.it