Michelin has become an official partner of Farming Simulator 22. The partnership allows all players to take advantage of the environmental and product performance benefits of the Michelin agricultural tire range when this new release in the multi-million selling video game series is launched later this month.
As a technology leader in the agricultural tire market, Michelin has a complete range of products to support farmers all year round, regardless of the vehicle type or application, and this extensive offer will now be available in the digital world.
In addition to offering players access to Michelin’s wide range of innovative agricultural tires, this new launch of Farming Simulator 22 offers many new features and technical improvements. Developed and published by GIANTS Software, Farming Simulator was introduced in 2008 and more than 25 million copies have been sold worldwide since – this is the eighth evolution of the popular farming simulation game.
Speaking about the partnership, Bastien Nourisson, Agriculture Communication Manager at Michelin, says:
“Since 1935, Michelin has been helping farmers to equip their vehicles with tires that have constantly evolved in terms of sizing and technology. Michelin has always been committed to advising farmers on the optimum choice of tires for their vehicles and activities to ensure the best possible performance. As a natural evolution, we are pleased to continue in this direction by offering millions of Farming Simulator players our complete range of tire solutions. From tractors and sprayers to the harvesting equipment and back to the trailer, all our ranges, sizes, and technologies available in real life will now be available in the virtual world.”
Farming Simulator 22 will release on 22 November for PC, Mac, PlayStation 5, Xbox Series X/S, PlayStation 4, Xbox One, and Stadia.
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